Blog

Most people in the recruiting space agree that employment branding is as important to recruiters as product branding is to marketers. By taking the idea one step further and branding each job as you go to market, you'll see an impact in three powerful ways.

Candidate Experience has emerged as the buzz-worthy term of choice among thought leaders in recruiting. In today’s highly competitive market for talent, creating better candidate experiences can reduce your drop-out rate. More engaging, two-way candidate experiences can help you better assess job-fit to reduce voluntary turnover rates. And, candidate experience is also an important aspect of your employer brand, which is particularly important if your candidates are also customers or prospective customers.

If you think the success of your company starts with excellent customer experiences, you are in good company. But that’s not quite the whole picture. While it’s true that customers hold the cash and they dole out more of it when you treat them well, it’s also true that behind every positive customer experience is a dedicated employee.

“Education is what remains after one has forgotten what one has learned in school.” Albert Einstein sure knew what he was talking about here. One great myth about education is that once you have the degree in hand, you can check that box off and move forward without having to spend another day in a classroom. The reality is that formal education teaches us how to learn once we are released into our new habitat, the workforce.