In the face of any social or economic upheaval, you'll usually find a slew of articles urging recruiters to use emotional intelligence (EI) in difficult times. While this is true, EI is always crucial in recruiting.
Strong EI can enhance all areas of your life, but let's focus on why it is essential in recruiting. There are many definitions of EI out there, but this one by Bradbury and Greaves, from Emotional Intelligence 2.0, highlights the aspects directly relevant to recruiting:
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The data makes it clear that organizations that cultivate high levels of engagement also deliver exceptional performance regarding productivity, revenue, profitability, retention, customer service and other key metrics. Knowing this, you want new employees to reach high levels of engagement as quickly as possible. In fact, engagement starts before the hire, whether you're being intentional about it or not.
Most people in the recruiting space agree that employment branding is as important to recruiters as product branding is to marketers. By taking the idea one step further and branding each job as you go to market, you'll see an impact in three powerful ways.
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