Blog

Surveys provide an important opportunity to benchmark internal policies and practices against the perceptions and expectations of a large, statistically representative group. In Part 1 of the 2019 Job Seeker Survey Report, we explored the role of recognition in the recruiting process. In Part 2, we examined candidate perceptions of the recruiting process. In our final edition, Part 3, we report on candidate perceptions of preboarding and onboarding processes.

Most people in the recruiting space agree that employment branding is as important to recruiters as product branding is to marketers. By taking the idea one step further and branding each job as you go to market, you'll see an impact in three powerful ways.

Candidate Experience has emerged as the buzz-worthy term of choice among thought leaders in recruiting. In today’s highly competitive market for talent, creating better candidate experiences can reduce your drop-out rate. More engaging, two-way candidate experiences can help you better assess job-fit to reduce voluntary turnover rates. And, candidate experience is also an important aspect of your employer brand, which is particularly important if your candidates are also customers or prospective customers.

If you think the success of your company starts with excellent customer experiences, you are in good company. But that’s not quite the whole picture. While it’s true that customers hold the cash and they dole out more of it when you treat them well, it’s also true that behind every positive customer experience is a dedicated employee.