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Employee engagement is critical in achieving positive organizational outcomes, such as higher retention rates, greater customer satisfaction and improved financial performance. The Employee Engagement Index (EEI) Survey, developed by Dr. Jack Wiley of Engage2Excel, has been tracking these trends since 2016. The latest survey results from Q4 2024 reveal a significant rebound in employee engagement, providing encouraging news for business leaders.

Engagement is critical to organizational performance, retention and competitive advantage. It represents a measurable and influenceable aspect of business success, yet many organizations lack enterprise-wide strategies and accountability to optimize engagement efforts.

In today’s dynamic modern workplace, one concept stands out as a foundation for organizational success: employee engagement. Beyond just a buzzword, employee engagement holds the key to unlocking productivity, fostering innovation and cultivating a thriving company culture.

While it’s true that customers who are treated well and have a great experience will continue to come back and spend more, it’s also true that behind every positive customer experience is a dedicated employee.