We live in a world that is increasingly focused on personalization and customization of our individual experiences. For example, in e-commerce, everyone from Amazon to Netflix to Spotify is delivering experiences that are personalized to the interests and behavior of the individual using the service. Marketing has long used personalized approaches to create target advertising based on customers’ past shopping behavior. The initialization process for any consumer electronics involves personalizing the look and operation to the user’s preference. At this point, it is a basic expectation that products and services can be personalized to the needs, interests, and behaviors of the individual.
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Imagine a doctor’s office where diagnostic images were scanned for anomalies not by a doctor, but by a machine. Think about the implications of a marketing application that can determine the emotions of customers based on written reviews. Or how about an onboarding tool that can coach new employees and build customized learning programs based on their personal learning style?
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