Charles Scherbaum, Ph.D.

Recent Posts

Posted by Charles Scherbaum, Ph.D. on Mon, March 3, 2025

Although the COVID-19 pandemic created a crisis for all organizations to navigate, nowhere was this more apparent than in healthcare. Frontline healthcare workers were asked to perform heroic acts of selflessness to protect and save the lives of others. Often, they needed to do this without the necessary supplies and equipment to protect themselves.

Read More

Posted by Charles Scherbaum, Ph.D. on Sat, October 19, 2024

Recognition programs are significant, visible investments for any organization. It is critical that these programs launch successfully and achieve a prominent level of utilization quickly. Our work with many clients over many years offers valuable lessons about what can be done before and after a program launch to maximize its success.

Read More

Posted by Charles Scherbaum, Ph.D. on Fri, October 29, 2021

Managers find providing feedback to their employees to be one of the most challenging parts of their jobs and one which they feel the least prepared to execute well. Let’s face it, giving feedback can be incredibly difficult. Employees say they want feedback and regularly ask for it. However, they can be resistant and defensive if it is not delivered tactfully.

Read More

Posted by Charles Scherbaum, Ph.D. on Fri, July 10, 2020

We live in a world that is increasingly focused on personalization and customization of our individual experiences. For example, in e-commerce, everyone from Amazon to Netflix to Spotify is delivering experiences that are personalized to the interests and behavior of the individual using the service. Marketing has long used personalized approaches to create target advertising based on customers’ past shopping behavior. The initialization process for any consumer electronics involves personalizing the look and operation to the user’s preference. At this point, it is a basic expectation that products and services can be personalized to the needs, interests, and behaviors of the individual.

Read More

Latest Posts