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Your company’s ability to engage job seekers in the recruitment process will significantly influence its success in the war for talent. Failure to understand and address differences in perceptions and preferences among today’s job seekers will results in fewer qualified candidates in your pipeline, lower offer-to-acceptance rates and higher voluntary turnover within the first year of employment. 

With the employment market continuing to tighten, many companies are re-examining the differences between active and passive job seekers.

An active job seeker is motivated to find a new job and actively searches for job opportunities. Passive job seekers are individuals who are currently employed and willing to learn about new career opportunities.

Our December 2016 survey of 940 active and 507 passive job seekers revealed some key differences in the perceptions, preferences and behaviors of active versus passive job seekers. These findings are revealed in our most recent infographic, The Key Differences Between Active and Passive Job Seekers.

Over the past few weeks we have released infographics highlighting results of a survey conducted through our Trendicators research arm that depict why candidates accept job offers and why employees seek employment elsewhere. These insights have been among our most popular research findings to date.

The offer acceptance rate is becoming an increasingly vital KPI for HR departments across all industry sectors. 

Offer Acceptance Rate (%) = (Number of Acceptances / Number of Offers) x 100

This ratio is used to evaluate the effectiveness of your overall recruitment strategy and helps determine the number of candidates you’ll need to interview and make offers to in order to achieve your recruiting goals. Equally important, improving your offer acceptance rate increases your ROI on talent acquisition.