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If you think the success of your company starts with excellent customer experiences, you are in good company. But that’s not quite the whole picture. While it’s true that customers hold the cash and they dole out more of it when you treat them well, it’s also true that behind every positive customer experience is a dedicated employee.

“Education is what remains after one has forgotten what one has learned in school.” Albert Einstein sure knew what he was talking about here. One great myth about education is that once you have the degree in hand, you can check that box off and move forward without having to spend another day in a classroom. The reality is that formal education teaches us how to learn once we are released into our new habitat, the workforce.

Remember the first time you saw The Matrix? Didn’t it seem like AI was some sort of futuristic semi-frightening technology, but at the same time so far from reality that you never really thought about it outside the silver screen? 

Somewhere along the way, AI shifted from science fiction to reality. We depend on AI technology to get things done every day, and many times we don’t even notice it.

The tightest market for talent in five decades has resulted in a cavalcade of content from thought leaders, analysts and vendors, most of it focused on fixing what’s broken in current recruitment processes. Improving the candidate experience is a hot topic, because it’s a buyer’s market.

What do candidates really want? Recruitment marketing, which represents the largest portion of most talent acquisition budgets, is getting a lot of attention, and the prevailing best practices have their origins in consumer marketing.