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At the HR Technology conference this year, HR analyst Josh Bersin observed that while HR technology is rapidly changing across the board, the most dynamic area of growth is in recruiting technology. New advancements in AI, assessment, sourcing tech and mobile functionality have radically altered the recruiting experience for both recruiters and candidates. As we stand on the threshold of a new decade, we can expect these advancements to pave the way for significant change. Here are six trends we expect to see more of in 2020:

If you’re not paying attention to your candidate experience, you’re losing talent. Candidate experience matters, and not just for the people who end up working for you. Consider this:

Candidate Experience has emerged as the buzz-worthy term of choice among thought leaders in recruiting. In today’s highly competitive market for talent, creating better candidate experiences can reduce your drop-out rate. More engaging, two-way candidate experiences can help you better assess job-fit to reduce voluntary turnover rates. And, candidate experience is also an important aspect of your employer brand, which is particularly important if your candidates are also customers or prospective customers.

In late 2016, Engage2Excel acquired Decision Toolbox, a recognized leader in integrated recruiting solutions. This addition complemented our existing HR solutions for employee recognition and surveys and significantly expanded the capabilities of our Talent Acquisition division, launched in July 2016.