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Surveys dominate the news these days. In the midst of one of the most unique primary seasons in U.S. electoral history, the results of voter surveys have upended the political process. Why is this?

We sometimes sit in amazement at the frequency with which we encounter employee recognition programs that aren’t tethered directly to a company’s enterprise strategy. Examples include recognition programs that reward values rather than behaviors that are linked to performance. This makes it nearly impossible to measure business impact. Also quite common are programs that have been deployed on a one-size-fits-all basis. This overlooks fundamental differences between employees in different parts of the organization.