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We may be living and working in a new world with unique challenges, but the world of video interviewing is not new. Many in the younger generations have already adopted casual use of video conversations via FaceTime, Facebook and Instagram before it was a necessity, the challenge is to help other demographics utilize the medium effectively for recruiting and hiring.

Here are seven tips you can incorporate for your next video interview:

1. Choose a technology platform
   There are so many video conferencing applications available that it may be challenging to choose one. Platforms such as Zoom, GoToMeeting or Skype all have the essential features you need for a professional video interview. If you’re not already using one or many, be sure to talk to your tech team ahead of time about which one will work best. After confirming, double-check with the candidate to ensure they know how to download and launch the platform. If need be, provide instructions to the candidate if they aren’t familiar with the selected program.
   
   
2. Set expectations for the candidates
   As with any HR professional, the main focus during an interview is communication. Communicate with your candidate about what to expect and how the interview will go. This could be the first time some candidates have ever experienced a video interview, so take time to explain the process.
    
   Also, be sure to let them know that you will be taking notes, either by typing or writing. While this is normal, you should remind them that you may have to pause to get caught up. This will give them the chance to ask you any questions they may have. 
   
   
3. Keep the candidate's technology restraints in mind
   Remember, in this time of self-isolation; we find many have the desire to connect via video. But, be prepared to pivot if your candidate is having trouble. Don't let technology issues influence your decision. Offer tips or suggestions to help them try to navigate the problems they're having but reinforce that things can be adjusted if need be.
   
   You can always go back to the phone interview if needed.
   
   
4. Think about your presentation on screen
   Consider what you will wear, the image you are projecting and what appears in the background. Colors and designs sometimes render differently on a screen, so dress in dark colors, wear solid apparel and wear the same clothing you would normally wear for an in-person interview.
   
   You'll also want to be sure you aren't sitting in front of a busy wallpaper pattern or a cluttered desk since these things can be distracting to you and your candidate. Present yourself professionally to put the candidate at ease and help them feel confident about your company.
   
   
5. Act as natural as possible during the interview
   Talking through a screen already feels strange to many people, so it's essential to act as naturally as possible. Look directly into the camera when you speak rather than at the candidate's image on the screen. While this may seem awkward at first, it will appear to the candidate that you are making eye contact rather than looking down or on the side. 
   
   
6. Do a dry run beforehand 
   There are some significant differences between conducting an interview by video and face-to-face in your office. For example, be sure to position the camera at eye level so your candidate isn't looking up at you (or up your nose!). Find a quiet place to conduct the interview so you won't be interrupted or have to compete with background noise. Also, be sure your computer's webcam and audio controls are working and that you know how to connect with whatever technology platform you are using. 
   Practice looking at the camera before the interview. Record yourself in advance to see how you appear on screen. And you will be more prepared to deliver an excellent experience for the candidate.
    
   
7. Consider the total candidate experience
   The interview is just one element of the candidate experience. You want your candidate to feel comfortable throughout the entire process and walk away with a positive impression of your company. With this in mind, be sure to follow-up with by email after the interview, thank the candidate for their time, and let them know when they can expect to hear from your.